INTENT
Custom Art to celebrate the collaboration between California Cloth Foundry and Parley Media.
PROCESS
After consulting with the founder of CCF we decided to create a graphic using one of their trademarks, “In Collaboration With Nature”.
CCF wanted a wearable graphic that integrated natural elements and strong typography reminiscent of the stance felt in Christopher Wool’s Art.
CLIENT
CALIFORNIA CLOTH FOUNDRY
BUSINESS
Manufacturing of regenerative cloth and apparel.
VIBE
Casual Elegance.
Luxury as a result of high standard of ingredients.
Intertwined with natural elements.
Forward thinking from a feminin perspective.
EXPLORATIONS
Christopher Wool’s art has a lot of power in it’s grit and collage aesthetic. I explored using that style but from the point of view of CCF’s elegance.
